How One Real Estate Agent Is Turning Listings Into Catchy Hit Songs

In a crowded real estate market, standing out matters. And Scottie Henderson has found a way to make sure buyers remember his listings—by putting them to music.

From singing while cruising through homes on a hoverboard to floating in pools on a unicorn float, Henderson has built a unique marketing strategy around custom-made jingles for every property he sells. The result? Buyers aren’t just viewing homes—they’re singing the addresses.

Turning Listings Into Earworms

Henderson, an agent with eXp Realty in the Waterloo Region of Ontario, writes original songs tailored to each listing.

Every home gets its own soundtrack:

• A catchy chorus
• Lyrics about the property
• A fun, memorable video

Some buyers love the songs so much they request them again at closing—or even upload them to smart doorbells.

The strategy may sound unconventional, but it works.

Other agents have contacted Henderson saying buyers called specifically because they remembered the song attached to the property address.

That’s exactly the goal.

Attention Drives Results

At the core of Henderson’s approach is one simple principle: attention creates opportunity.

His videos are designed to:

• Generate curiosity
• Increase listing exposure
• Drive more showings
• Create stronger buyer engagement

By making listings entertaining and memorable, Henderson helps properties stand out in an endless stream of online content.

And while the videos are playful, the business strategy behind them is intentional.

The Shift That Changed His Business

When Henderson first entered real estate in 2011, he followed a more traditional approach—formal suits, standard marketing and conventional branding.

But he says it didn’t feel authentic.

Everything changed in 2018 when he leaned into his personality and creativity. He hired a videographer, adopted bold branding and embraced music as a marketing tool.

The transformation helped his business grow significantly.

His bright pink suits, unicorn branding and musical videos became instantly recognizable in his market—and helped him build a memorable personal brand.

More Than Just Entertainment

Despite the flashy presentation, Henderson still incorporates all the fundamentals of professional real estate marketing:

• Professional photography
• Floor plans
• Virtual tours
• Targeted advertising

The music videos simply act as the hook that gets people interested enough to engage further.

He also focuses heavily on local targeting rather than chasing national viral fame.

“I don’t care about going viral nationally,” Henderson explains. “I’m only trying to go viral locally.”

That hyperlocal mindset is key. His content is designed specifically to reach buyers within his market—not millions of random viewers online.

Authenticity Is the Real Strategy

Perhaps the biggest takeaway from Henderson’s success is that authenticity matters.

He acknowledges his style isn’t for everyone—and that’s intentional.

Instead of trying to appeal to everyone, he focuses on attracting the clients who connect with his personality and marketing style.

And that connection creates loyalty.

For Henderson, standing out isn’t about copying trends. It’s about leaning into what makes you unique.

Lessons for Real Estate Professionals

Henderson’s success highlights an important shift happening across the industry:

Consumers remember personality more than polished perfection.

Whether it’s:

• Music
• Community involvement
• Events
• Social media storytelling
• Charity work
• Hyperlocal expertise

Agents who embrace their strengths and market authentically are often the ones creating the strongest brand recognition.

The Bottom Line

Real estate marketing is no longer just about putting a listing online—it’s about creating an experience people remember.

For Scottie Henderson, that experience happens to come with a soundtrack.

And in a competitive market, being memorable may be one of the most valuable tools an agent can have.